01
The day
Doors opened at 8am at most LA retailers. Strawberry Slush and Lucid Lime Burst sold first across the network. By noon Live Diamonds Jet Fuel OG was the top hybrid at three of the largest LA shops. The Pottery, Cookies Melrose, and Erba Markets each ran short of one or two strains by 4pm.
02
The numbers
Across the LA network, total Waxx units moved 3.2x the next-highest single-day record set in November 2025. Live Diamonds led the mix by unit count. Pre-rolls beat their average daily count by 4x.
03
The set
The Cookies Melrose pop-up ran a live set in the parking lot from 6pm to 10pm. Skatepark crew from the Mike Burtis lineup rolled through. The bonfire reel played on the back wall. The brand walked the line between commerce and culture, the way it does every drop.